Ten years ago, I walked into an ad agency in Lagos, Nigeria. Here's my story, written in ads.
My team won the Dulux Paints account and went on to produce multiple award-winning pieces.
AD: AYO
I wrote this TV based on my own experience dealing with the cops in my city. Infusing the brand (a telco) as a solve for the drama felt fun and natural.
We presented a narrative for our outdoor work that won us the country’s first international award – silver at the African Crystal Festival Awards.
This was a second TV in the series and I went for an emotional angle, once again, telling a story that felt very familiar.
The goal is to be partners with your client. This lead to a lot of proactive work pushed through.
AD: Bayo
The holidays are a big deal in Nigeria and Easter is one of the hardest to concept for. This is probably the closest I came to a dope Easter Day ad.
AD: Bayo