We created a global, outdoor experience for the launch of Samsung’s Galaxy fold phone. To kick off the unpacked event, we designed an unexpected, elegant visual solution that helped create buzz for the launch.

To show off the versatility of the products, the DOOH features a liquid symbol in a bronze hue, and matte finish that continuously shifts into various shapes.

We made these teasers to serve as bite-sized previews of our outdoor experience.

Results were pretty stellar

ADs: Mike Butler, Emily Mcnulty & Lucy Ji
CDs: Mike Mckay, Matthew Wakeman

Role: concept and copy