We created a global, outdoor experience for the launch of Samsung’s Galaxy fold phone. To kick off the unpacked event, we designed an unexpected visual solution and launched it on the biggest boards around the world.

We made these teasers to serve as bite-sized previews of our outdoor experience.

Results were pretty stellar

ADs: Mike Butler, Emily Mcnulty & Lucy Ji
CDs: Mike Mckay, Matthew Wakeman

Role: concept and copy