We wanted to show how driving a Jeep comes closest to the feeling of riding a wild animal. I failed a few times to bring this to life – I eventually landed on a look that felt just right.
Role: concept, copy and visual direction
We wanted to show how driving a Jeep comes closest to the feeling of riding a wild animal. I failed a few times to bring this to life – I eventually landed on a look that felt just right.
Role: concept, copy and visual direction