Last year, we launched Hilton’s new campaign - "for the stay." We took this campaign to social in a big way, with content drops across Hilton’s hotel partner pages as well as it’s main page on Facebook, Twitter and IG. We wanted to show up on TikTok as well but needed something more authentic for the platform. So we came up with a series of concepts that were native to the app and partnered with creators to bring them to life. Here are my faves so far.

Role: Creative lead