We launched Hilton’s new campaign "for the stay" and brought it to social in a big way with content drops across Hilton’s hotel partner pages as well as its main pages on Facebook, Twitter, and Instagram. We also wanted to show up on TikTok, but in a way that felt true to the platform. So we developed a series of concepts and teamed up with content creators to bring them to life. Here are a few of my favorites so far.

Role: Creative lead