The things that scare us can be manifested in unusual ways
There's a long list of things that scare little children; we'll attempt to cross hunger off that list.
We told the story on radio.
Once logged on to the site, users would experience a monster destroying the homepage. A single button "donate" would appear.
The donation made will interact with the monster, shrinking and morphing it into something cuter.
At the $5 mark, the monster transforms into one of three fluffy TY toys.