There's a long list of things that scare little children; we'll attempt to cross hunger off that list.

We told the story on radio.

Once logged on to the site, users would experience a monster destroying the homepage. A single button "donate" would appear.

The donation made will interact with the monster, shrinking and morphing it into something cuter.

At the $5 mark, the monster transforms into one of three fluffy TY toys.