A few weeks after the lockdown in NYC was lifted, we were invited to pitch Downtown Alliance and help announce a revitalized Lower Manhattan. We depicted downtown NYC in its entirety, beyond Wall Street, a place for world-class food, drink, shopping, and culture. A place where people can be who they want and find all they need.

AD: Jose Maria Neves
CDs: Matt Creamer, Emma Eriksson

Role: Concepts and copy